Madyson Designs

Design solutions for web, print, and multimedia

About Me


A designer with vision

Madyson Designs is the per­sonal port­fo­lio and blog of Sarah Whin­nem. The web­site came about as a grad­u­a­tion assign­ment for my BFA in Visual Com­mu­ni­ca­tion. I have since com­pleted my degree and have been work­ing in the web and design field for over 10 years.  This site has since gone through sev­eral redesigns cul­mi­nat­ing in the design you see today.

By day, I’m a graphic designer for a New York City based invest­ing startup, Bet­ter­ment. I’m tasked with cre­at­ing a brand that is clean, sim­ple, and beau­ti­ful (every­thing your aver­age finan­cial insti­tu­tion is not!). By night, I write for my own site, curate all things geek, design cool stuff, and make a mean mar­garita. I’m inspired by awe­some typog­ra­phy, gor­geous illus­tra­tions, beau­ti­ful code, and kick ass tattoos.

The per­sonal stuff

I have been a con­nois­seur of all things geek since mid­dle school when my father first brought home an ‘IBM com­pat­i­ble’ something-or-other to play around with. I took it apart, and took apart pretty much every other piece of equip­ment that refused to work or that was unfor­tu­nate enough to be inter­est­ing to me. I broke some stuff, but mostly was able to fig­ure out how to fix things. I was cured of this obses­sion after tak­ing a job at a tech repair desk in a large retail store which will go unnamed.

Since then, I have been focused on the ‘pretty’ aspects of the tech world– I love beau­ti­ful web­sites, beau­ti­ful fonts, and beau­ti­ful soft­ware. I’ve been a designer for 10+ years now and have a day job where I can really enjoy myself and flex my cre­ative mus­cles, so to speak. In my spare time, though, I can’t resist my inner geek and find myself tak­ing apart bro­ken watches, fol­low­ing @wilw on Twit­ter, and play­ing Dig­gna­tion drink­ing games.

The work stuff

Cur­rently, I am the in-house graphic designer for, an online invest­ing plat­form. I’m respon­si­ble for all things brand– and design-related, as well as some front-end Word­Press wiz­ardry. Mix­ing design and a lit­tle devel­op­ment is the high­light of my day. Before mov­ing to NYC, I worked for ING USA, in the Retire­ment Ser­vices Mar­ket­ing depart­ment in a team of graphic design­ers. I worked mainly on print col­lat­eral for retire­ment plan man­agers and con­sumers, with the occa­sional email and Flash design thrown in. I was pre­vi­ously employed by Ther­mo­Spas, Inc. where I worked on every­thing from printed brochures and mar­ket­ing mate­ri­als, to web­sites and blogs, to prod­uct pack­ag­ing, to sig­nage and envi­ron­men­tal design. Prior to that, I was with Fron­tier Vision Tech­nolo­gies in New­ing­ton, Con­necti­cut as a project man­ager. There, I over­saw the devel­op­ment of dynamic web­sites from con­cept­ing to com­ple­tion, man­ag­ing design and devel­op­ment tasks to ensure timely and qual­ity com­ple­tion of projects. I also han­dled much of the in-office graph­i­cal work rang­ing from print to multimedia.