Madyson Designs

Design solutions for web, print, and multimedia

New Idea: Ad Review

I sub­scribe to the won­der­ful Ads of the World web­site feed (click here to sub­scribe) and I am always amazed at the inge­nious adver­tis­ing that is around today. It’s impos­si­ble to see every ad but they do a great job of col­lect­ing the bet­ter ones together. I have very lim­ited expe­ri­ence in adver­tis­ing but it is always inspir­ing to see it done well.

Here’s one series that caught my atten­tion: Tok&Stok Fur­ni­ture, cre­ated by DDB Brazil.


Book­case


Chair


Table

Per­haps part of the fun of these ads is that I remem­ber play­ing with sim­i­lar toys when I was lit­tle. Of course, they were mostly peo­ple and ani­mals that you could make dance, but still. I think these ads do a great job of dri­ving the easy-to-assemble point home with fun and whimsy. In this day of IKEA flat-packed fur­ni­ture assem­bly night­mares, it’s a great sell­ing point. Now if only there were a Tok&Stok near me.

I think this is a fun idea that I would con­sider doing on a semi-regular basis if peo­ple enjoy it. Would you like to see more cre­ative adver­tis­ing? Have you seen a great ad cam­paign recently? Leave a com­ment and let me know!

2 Responses to “New Idea: Ad Review”

  1. Konrad Neumann says:

    My first thought was: “Hey, I want one of those, so cool.” I too remem­ber play­ing with these as a lit­tle child. How­ever, as inter­est­ing and nos­tal­gic as these ads are, my mind only went to easy assem­bly once you men­tioned it, or until i looked at the larger ver­sion of the ad. The ini­tial thought that came to my mind was “flimsy and ready to fall apart.”

    I’m just won­der­ing if we rely so heav­ily on the the lit­tle note at the bot­tom. From an artis­tic stand point, I think it’s bril­liant. As a designer I would pause and take in the entirety of it. As a con­sumer, I’d prob­a­bly just skip pass it. I don’t know that there’s any­thing that tells me this is where I should by my fur­ni­ture over another store. (I per­son­ally have not felt the same night­mare over my IKEA fur­ni­ture that you have, in com­par­i­son to my Tar­get fur­ni­ture). When I first saw it, I wasn’t even pos­i­tive that it was a fur­ni­ture store.

    Hmm. I’m torn on this one. thoughts?

  2. Sarah says:

    I guess it depends on how you look at it. I per­son­ally didn’t even think of the ‘flimsy and ready to fall apart’ angle. Now that you men­tion it, I can see that side of it. I also won­der if younger peo­ple who have never seen these kinds of toys would get it. But I think the nos­tal­gia would catch older people’s attention.