Madyson Designs

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New Idea: Ad Review

I subscribe to the wonderful Ads of the World website feed (click here to subscribe) and I am always amazed at the ingenious advertising that is around today. It’s impossible to see every ad but they do a great job of collecting the better ones together. I have very limited experience in advertising but it is always inspiring to see it done well.

Here’s one series that caught my attention: Tok&Stok Furniture, created by DDB Brazil.


Bookcase


Chair


Table

Perhaps part of the fun of these ads is that I remember playing with similar toys when I was little. Of course, they were mostly people and animals that you could make dance, but still. I think these ads do a great job of driving the easy-to-assemble point home with fun and whimsy. In this day of IKEA flat-packed furniture assembly nightmares, it’s a great selling point. Now if only there were a Tok&Stok near me.

I think this is a fun idea that I would consider doing on a semi-regular basis if people enjoy it. Would you like to see more creative advertising? Have you seen a great ad campaign recently? Leave a comment and let me know!

2 Responses to “New Idea: Ad Review”

  1. Konrad Neumann says:

    My first thought was: “Hey, I want one of those, so cool.” I too remember playing with these as a little child. However, as interesting and nostalgic as these ads are, my mind only went to easy assembly once you mentioned it, or until i looked at the larger version of the ad. The initial thought that came to my mind was “flimsy and ready to fall apart.”

    I’m just wondering if we rely so heavily on the the little note at the bottom. From an artistic stand point, I think it’s brilliant. As a designer I would pause and take in the entirety of it. As a consumer, I’d probably just skip pass it. I don’t know that there’s anything that tells me this is where I should by my furniture over another store. (I personally have not felt the same nightmare over my IKEA furniture that you have, in comparison to my Target furniture). When I first saw it, I wasn’t even positive that it was a furniture store.

    Hmm. I’m torn on this one. thoughts?

  2. Sarah says:

    I guess it depends on how you look at it. I personally didn’t even think of the ‘flimsy and ready to fall apart’ angle. Now that you mention it, I can see that side of it. I also wonder if younger people who have never seen these kinds of toys would get it. But I think the nostalgia would catch older people’s attention.