New Idea: Ad Review
I subscribe to the wonderful Ads of the World website feed (click here to subscribe) and I am always amazed at the ingenious advertising that is around today. It’s impossible to see every ad but they do a great job of collecting the better ones together. I have very limited experience in advertising but it is always inspiring to see it done well.
Here’s one series that caught my attention: Tok&Stok Furniture, created by DDB Brazil.
Perhaps part of the fun of these ads is that I remember playing with similar toys when I was little. Of course, they were mostly people and animals that you could make dance, but still. I think these ads do a great job of driving the easy-to-assemble point home with fun and whimsy. In this day of IKEA flat-packed furniture assembly nightmares, it’s a great selling point. Now if only there were a Tok&Stok near me.
I think this is a fun idea that I would consider doing on a semi-regular basis if people enjoy it. Would you like to see more creative advertising? Have you seen a great ad campaign recently? Leave a comment and let me know!
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