JetRed Cola

Com­pany: Free­lance
Soft­ware Used: Adobe Pho­to­shop, Illus­tra­tor, and InDe­sign
Project: This is a print and inter­net adver­tis­ing cam­paign for a new brand of cherry cola.

This was a cam­paign to intro­duce a new fla­vor of cherry cola to the soda mar­ket. The tar­get mar­ket is the young 18 – 30 mar­ket and a large part of the project was mar­ket research to deter­mine how to posi­tion the new cola most efficiently.