Software Used: Adobe Photoshop, Adobe InDesign
Project: Create a brochure to mail to recent spa purchasers to give them information about an extended warranty program.
This brochure was used to introduce new hot tub owners to the extended warranty program offered, and to explain to them the benefits. It also served as a call to action to encourage customers to call in and purchase the plan. The brochure needed to convey the ‘relax worry-free’ feeling that having the warranty would provide. The challenge was to integrate the large amount of copy necessary to explain the coverage while having it be easy to read and uncluttered. The use of knocked-out type blocks helps with this and results in a good information hierarchy.