Madyson Designs

Design solutions for web, print, and multimedia

Freedom Pools Catalog

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Client: ThermoSpas
Software: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Project: Two spread (four page) insert into a distributor catalog.

We were given a unique opportunity to advertise in four pages of a catalog distributed to pool company customers in Spain and France. The basic idea of this layout is to show the features of a new line of spas as well as showing our current lines, all in order to entice new customers for our distributor. The challenge here was a lack of photography for our most compelling new products, so in order to give a basic idea of the features and specifications, line drawings were used in a more schematic style. This then brought about an additional challenge to integrate this vastly different style with the elegant and realistic photographs used everywhere else. I think the design works well despite these limitations and gives the customer a full sense of our product line.

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