Madyson Designs

Design solutions for web, print, and multimedia

Freedom Pools Catalog

magazine-mockup-1

Client: Ther­mo­Spas
Soft­ware: Adobe InDe­sign, Adobe Illus­tra­tor, Adobe Pho­to­shop
Project: Two spread (four page) insert into a dis­trib­u­tor catalog.

We were given a unique oppor­tu­nity to adver­tise in four pages of a cat­a­log dis­trib­uted to pool com­pany cus­tomers in Spain and France. The basic idea of this lay­out is to show the fea­tures of a new line of spas as well as show­ing our cur­rent lines, all in order to entice new cus­tomers for our dis­trib­u­tor. The chal­lenge here was a lack of pho­tog­ra­phy for our most com­pelling new prod­ucts, so in order to give a basic idea of the fea­tures and spec­i­fi­ca­tions, line draw­ings were used in a more schematic style. This then brought about an addi­tional chal­lenge to inte­grate this vastly dif­fer­ent style with the ele­gant and real­is­tic pho­tographs used every­where else. I think the design works well despite these lim­i­ta­tions and gives the cus­tomer a full sense of our prod­uct line.

magazine-mockup-2

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